Seoul:
LG Electronics unveiled on Monday a curved-screen smartphone, taking on
rival Samsung in a niche market seen as a first step on the road to
fully flexible products. Despite
its name, the 'G-Flex' does not bend, but uses flexible OLED (organic
light-emitting diode) to produce a curved six-inch display.
The
model is "the best representation yet of how a smartphone should be
curved," the president of LG's mobile unit Park Jong-Seok said, in a
clear dig at Samsung.
Earlier
this month, Samsung started retailing its "Galaxy Round" - a 5.7-inch
(14.5 centimetre) handset with a display that curves from side-to-side
to fit the contour of the hand. The 'G-Flex' is curved on the vertical axis in order to, the company said, "follow the contour of the face".
Curved displays are already commercially available in large-screen televisions offered by both Samsung and LG. The
displays are supposed to offer a more immersive viewing experience but
are significantly more expensive than standard screens. The Galaxy Round is currently only available in South Korea and retails at 1.08 million won ($1,000).
Curved
screens are still at a nascent stage in display technology, which is
shifting towards flexible panels that are bendable or can even be rolled
or folded.
LG said the G-Flex would be available to South Korean consumers from November, but did not provide a price estimate.
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