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Monday, 2 December 2013

Google officially launches its election portal in India

After Facebook, Google has jumped on the bandwagon of polls in India, the world's biggest democracy, by setting up an election portal that gives all polls and politics related news to users in India.
The US-based search engine major Thursday launched its election portal which also provides information on political parties.



"Election portal will serve as a one-stop destination to help voters get answers to their elections and voting-related queries to make an informed decision," Google said in official blog.

In the first phase of the launch, the portal will cover news information and videos related to state elections in Chhattisgarh, Delhi, Madhya Pradesh, Rajasthan and Mizoram covering news from leading publications and broadcasters both in English and Hindi.

With over 200 million Internet users in the country, the Internet audience in India has reached a critical scale and it will play an important role in influencing decisions of a large proportion of the urban Indian population in the upcoming elections, Google said.



"Elections related search queries on Google have shown a considerable increase and the interest in news information related to elections and politics have started to peak," Google India Head of Public Policy and Government Relations Chetan Krishnaswamy said.

Leading political parties are active on most social media platforms, and users will be able to access all information sent out by the political parties on platforms like YouTube, Google+ and connect directly with the candidates in their constituency, he added.





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